We shape the future of Scandinavian Beauty through bold brand building and consumer-driven innovation.
We saw the light of day in 1982...
…with the birth of our first brand Nilens Jord. We are thus proud to have more than 40 years of experience as a Nordic beauty company specialised in brand development, new product innovation, sales, operations, and supply chain management.
Grænn is based in the centre of Copenhagen in Denmark and is a division of the Matas Group – the largest beauty retailer in the Nordic area with revenues exceeding one billion €.
We proudly represent three innovative makeup, skincare, and fragrance brands:
Founded more than 40 years ago, Nilens Jord is the no. 1 makeup brand in Denmark build on skin friendly and high-performing formulas used across all generations.
BeautyAct is the easy-to-use, throw-into-every-bag, bang-for-buck kind of products for your everyday face, targeted Gen Z and at a price point that make all beauty lovers melt.
Miild Beauty is rooted in fashion and the Nordic natural, cool look that you often see in the streets of Copenhagen. All formulas are allergy-certified, fragrance-free and vegan.