Grænn curates and cultivates exceptional Scandinavian beauty brands, striving to become the global leader in Nordic Beauty.
We saw the light of day in 1982...
…with the birth of our first brand Nilens Jord. We are thus proud to have more than 40 years of experience as a Nordic beauty company specialised in brand development, new product development, sales, operations, and supply chain management.
Grænn is based outside of Copenhagen in Denmark and is a division of the Matas Group – the largest beauty retailer in the Nordic area with revenues exceeding one billion €.
We proudly represent three innovative makeup, skincare, and fragrance brands:
Founded more than 40 years ago, Nilens Jord is the no. 1 makeup brand in Denmark build on skin friendly and high-performing formulas as well as an empowered view on women.
Inspired by the iconic “Flora Danica” encyclopaedia commissioned by King Frederik V in 1752, Flora Danica Parfums celebrates humanity and nature in a collection of fragrances created by the best perfumers in the world.
Miild Beauty is rooted in clean beauty with market leading sustainability claims and is embracing the Scandinavian natural and cool look that you often see in the streets of Copenhagen.