Nilens Jord is the no. 1 makeup brand in Denmark, known for its skin-friendly formulas and empowering perspective on women. Founded more than 40 years ago, the brand took a bold step in the early 1990s by eliminating harmful substances such as parabens, essential oils, and phthalates from all its formulas – a move well ahead of its time. Nilens Jord’s trailblazing history has solidified its position as the favourite beauty brand among Danish women, boasting the highest brand awareness in the industry.

BeautyAct is the easy-to-use, throw-into-every-bag, bang-for-buck kind of beauty made for everyday faces. Targeted Gen Z and priced to make all beauty lovers melt, it brings on-trend products with real payoff. Perfect, natural or bold, the routine is always intentional, crafted and ready to go. BeautyAct is fun, fearless and made to be used. So, expect no less. BeautyAct is the bold base in your beauty bag.

Miild Beauty is rooted in a Copenhagen way of life: honesty, minimalism and quiet confidence. It’s biking through the city, hair left to air-dry in the wind. It’s sleeping with the window open, laundry drying in the courtyard and choosing fewer things, carefully. Miild’s beauty philosophy mirrors this gentle pace: natural, effortless beauty for a life in motion.