Nilens Jord is the no. 1 makeup brand in Denmark, known for its skin-friendly formulas and empowering perspective on women. Founded more than 40 years ago, the brand took a bold step in the early 1990s by eliminating harmful substances such as parabens, essential oils, and phthalates from all its formulas – a move well ahead of its time. Nilens Jord’s trailblazing history has solidified its position as the favourite beauty brand among Danish women, boasting the highest brand awareness in the industry.

Flora Danica Parfums is a premium fragrance collection inspired by the iconic Flora Danica encyclopaedia commissioned by King Frederik V in 1751. Each perfume celebrates the rich diversity of nature and humanity. Developed by world-renowned perfumers Olivier Creps, Nathalie Lorson, and Ilias Ermenidis, our unique fragrances reflect Danish values and culture. Genderless, vegan, and refillable, they contain up to 92% ingredients of natural origin, embodying both luxury and sustainability. Discover the essence of life and heritage in every bottle.

Miild was founded in 2017 by two makeup artists and friends, Tine Svendsen and Tanja Largré. Together, they shared a vision of revolutionizing the beauty industry through a fusion of creativity and clean formulas, all while prioritizing the environment, people, and nature. Miild is more than just a beauty brand; it’s a community dedicated to pushing the boundaries to reduce hypoallergenicity and increase sustainability awareness within the beauty industry.